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Enhance Your Performance
Write one or two paragraphs describing your product or services. Our mission is to provide athletes with the best gear to help them achieve their goals.
Start with the customer – find out what they need and provide it to them.
Discover New Adventures
Write one or two paragraphs describing your product or services. Our mission is to provide athletes with the best gear to help them achieve their goals.
Start with the customer – find out what they need and provide it to them.
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Meet our team
Dedicated experts fueling our passion for sports
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the store. He is passionate about sports and dedicated to providing the best products and customer service.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Retail Director in the sporting goods industry, Mich has helped the store to thrive. Mich is among the best minds in sports retail.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in sports who can say they love what they do. She mentors 100+ in-house staff and looks after the community of thousands of sports enthusiasts.
Iris Joe
Chief Financial Officer
Iris, with her extensive experience in sports retail, helps us understand customer needs and improve our offerings. She is determined to drive success and delivers her expertise to elevate our store's performance.